About Me
My professional career in FMCG has made me grow in several marketing fields. From innovation product development, market research, brand image, to media strategy and communication assets creation – across multiple countries. I aspire to keep developing multidisciplinary Knowledge and I’m always looking for excellence on what I do.
Recommendations
Filipa Sousa
July 31st, 1988
Marketing | Brand management | Communication Product innovation | Market research
Professional Experiences
Brand Manager • Delta Cafés • Since Ago 2020
Brands: Tetley
- Portfolio & price strategy - Retail & HORECA & Institutional - Marketing and communication budget: POS, promotion, events - Media & digital strategy
Brand Manager • JMD • Mar 2019 - Jan 2020
Brands: Lindt, After Eight, Quality Street, Merci, Toffifee, Werther’s Original
- Negotiation with business partners: innovation, prices, business model - Budget management: communication, POS, promotion
Brand Manager • BlueSun • Barcelona • Sep 2017 - Mar 2019
Brands: Ariel/A+, Tide/Gama, La Antigua Lavandera
- New product development - Market research - Brand image - Communication development - Media budget
Brand Manager • Henkel • Apr 2016 - Aug 2017
Brands: Diadermine, Syoss, Palette, Keratin Color, Theramed, Denivit
- P&L - Portfolio & price strategy - Product launches - Brand launches - Marketing budget - Media & digital strategy
Assistant Brand Manager • Henkel • Dec 2011 - Dec 2012
Brands: Diadermine, Theramed, Denivit
Junior Account • ACCEDO Agency • Oct 2011 - Dez 2011
CO-Founder & Marketing Director • ISCTE Junior Consulting • Dec 2010 - Jun 2011
Marketing Management Assistant Teacher • ISCTE-IUL • Sep 2010 - Aug 2011
Academic Experiences
International Master Of Science In Business Administration • ISCTE-IUL • Final grade 14 pts • Sep 2010 - Jul 2012
Bachelor • Marketing Management • ISCTE-IUL • Final Grade 16 Pts • IBS Top 15+ • Sep 2007 - Jun 2010
Erasmus • Leon Kozminski University • Warsaw, Poland • Sep 2008 - Feb 201009
Architecture • Faculdade de Arquitectura da Universidade Técnica de Lisboa • Application Grade: 17,75 Pts • Sep 2006 - Jun 2007
Trainings And Awards
1st prize • Sapo awards • best digital campaign in “beauty and healthy” category (BlueSun, Ariel A+ brand with Patricia Mamona; facebook and youtube campaign) • 2018
Award • Award of the best laundry detergent in Portugal (liquid and capsules) by DECO (BlueSun, Ariel A+ brand) • 2018
1st prize • Angelini University Award (AUA) • Oct 2010
1st prize • Merchandising Project • National Association of Pharmacies • May 2009
• Graphic Design (Photoshop CS3, Quark 8, Illustrator CS3 e Corel X4) • NHK • Apr 2009 - May 2009
• Life rescue basic training • Cruz Vermelha Portuguesa • Final grade 18 pts • Sep 2005
Tools
Languages
Interests
